What We're Up Against
The threat has a name.
It's called Project Rudy.
In October 2024, a proposal called Project Rudy quietly began circulating among college athletics leadership. Spearheaded by former Disney executives now at a private equity firm called Smash Capital, it would restructure college football into a 70-team super league backed by $9 billion in private capital. More than 25 athletic directors from Power Four conferences have already seen the presentation. This isn't a conspiracy theory — it's been reported by CBS Sports, Yahoo Sports, and Sports Illustrated.
What Project Rudy Would Mean for Fans
- A 70-team structure that permanently excludes the bottom tier of college football programs
- All games against smaller schools eliminated — because they don't fit the media package
- No more Boise State upsets. No more App State moments. Engineered out by design.
- One consolidated media rights deal controlled by private equity — not fans, not schools
- A tiered revenue system where the top 16 schools earn up to $250M per year while others get table scraps
- Decisions made quietly, around 2031, long before most fans realize what happened
Sources: CBS Sports, Yahoo Sports, On3, Sports Illustrated — October–November 2024
We're not here to stop private equity with a hashtag. But we believe fans deserve to know what's being decided in their name — and an organized, vocal fan base is harder to ignore than a passive one. That's why we're building this.
Read the Full Manifesto →
Your Next Step
A Seat At The Table
This is where founding members begin. One seat. Your school. Your voice in what comes next — before the decisions get made without you.
Claim Your Seat →